PARSED CONTENT

The site states the following, "We look forward to putting our mortgage services to work for you! We offer the best mortgage tools available on the Internet - easy, convenient, online shopping for great loan programs and most current rates available, together with the assistance of an experienced live loan officer to guide you through the often difficult and confusing process of choosing and getting the exact loan to meet your specific needs." I noticed that the web page also said " Purchasing a new home? Applying for a loan?." The meta header had mortgage as the first keyword. This keyword was followed by mortgages, mortgages on the internet, and home loans which isn't as urgent as mortgage. The other words the site uses is real estate finance. mortgage on line is also included and might not be viewed by web crawlers.